Atlantica - 01.10.2006, Page 9

Thank you for choosing Icelandair.
Perhaps you have just sat down in one of our aircraft and are browsing through Atlantica to get acquainted with our airline
or, even more likely, just to pass the time. This past summer, passengers in this part of the world often had a little too much
time to spend before their flights. The safety and security demands within the air transport industry have once again been
the focus of public attention, causing hiccups in the tight schedules of airlines and delayed passengers.
A service company like Icelandair is always a work in progress. We will never reach the stage when every flight leaves
on time, every task is finished, every issue has been settled and everything goes according to plan. On the contrary, we
recognize that everything needs constant improvement. We must offer you a better product the next time you fly. We
must to adjust to your ever-changing needs.
In this regard, Icelandair is blessed with a wonderful staff. Icelandair differs from most national airlines in that it was
started by pioneers and adventurers in the mid-twentieth century. Their spirit has always been a part of the company
culture. Icelandair has never been state-owned, and has always had to fight hard to remain competitive amongst inter-
national airline giants on both sides of the Atlantic. The fact that Iceland is a sparsely populated island that heavily relies
on air transport domestically and internationally has given us a very strong aviation tradition, and has bolstered our own
success as a private company.
In contrast to other members of the international aviation industry, Icelandair has seen unprecedented success in the
last few years. We live in a very competitive environment, offering lower average fares than ever before, though like other
airlines, we have been affected by higher fuel prices. Through hard work, we have been able to control costs and increase
the number of passengers. As a result, our financial status is strong and we look forward to further growth.
You can be assured that, as always, we are working hard towards the goal of making you want to fly with Icelandair
again.
Enjoy your flight.
Jón Karl Ólafsson
CEO, Icelandair
Head Office, Advertising:
HEIMUR Ltd.
Borgartún 23
IS-105 Reykjavík
Iceland
Tel: (354) 512 7575
Fax: (354) 561 8646
Iceland@icenews.is
www.icelandreview.com
Overseas Advertising
Representatives:
DENMARK:
JB Media International
Kongevejen 84,
DK-2840 Holte
Denmark
Phone: (45) 33 85 30 00
Fax: (45) 33 24 28 23
SWEDEN:
SAS Media AB
SE-195 87 Stockholm
Sweden
Tel. (46) 8 797 03 00
Fax (46) 8 728 85 38
BENELUX:
Media Partners
Stroombaan 4
NL-1181 VX Amstelveen
The Netherlands
Tel. (31) 20 547 3600
Fax (31) 20 647 5121
FRANCE:
Inflight Media Marketing (IMM)
80 Rue Montmartre
F-75002 Paris - France
Tel: (33) 1 40 13 00 30
Fax: (33) 1 40 13 00 33
GERMANY:
MP International Media Service GmbH
Buchardst. 17
D-20095 Hamburg
Germany
Tel. (49) 4 3252 6648
Fax (49) 4 3252 6640
USA:
Airgroup One
19 West 36th Street
Suite 7
New York, NY 10018
USA
Tel. (1) 212 244 5610
Fax (1) 212 244 5321
Icelandair CEO Jón Karl Ólafsson
A Work in Progress
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