Iceland review - 2004, Page 14

URBAN MYTHS
THE FASHIONISTA
Thur‡ Sigthórsdóttir graduated from St Martin’s School of Fashion, London in the year
2000 and has enjoyed quiet success with her very original but very wearable label
Scandinavian Tourist. Along with her brother Thór and friend Andrea she set up shop on
central Laugavegur in a tiny pre-war boutique with original fittings, selling the designs of
Icelandest youngest, hippest designers. Also on the rails you’ll find a selection of clothes
and accessories by London labels such as Emma Cook, Yaz Bouquet and Peter Jensen.
Thur‡ is a self-confessed “101” rat . “I don’t even have a car. When Reykjavík gets too
small for me I go to London and Paris. But basically I’ve created my own universe right
here.”
They’re creative, ambitious, alternative
and painfully hip. Iceland Review rounds
up some of 101 Reykjavík’s cool crowd.
By Anna Margrét Björnsson Photos by Páll Stefánsson
IR In_reykjavik 11.6.2004 10:20 Page 12