Reykjavík Grapevine - 04.03.2016, Blaðsíða 62

T H E R E Y K J A V Í K G R A P E V I N E D E S I G N M A R C H S P E C I A L10
Runners Up
Bernhöftsbaazar
Created by Laufey Jónsdóttir &
Þórey Björk Halldórsdóttir

“A usually forgotten and pretty barren patch
of the city center came alive,” said our panel of
Laufey and Þórey’s summer market. Unusual
items were sold in beautifully designed booths
inspired by old Icelandic turf buildings. The
market was funded by the City of Reykjavík and
for each market day there was a different theme:
“straight from grandma,” music, or plants, for
example. It was a wonderful way to trade, sell
or just mingle in the sun, and will hopefully con-
tinue in the summer of 2016.
Looking For-
ward To See
More in 2016
We Live Here
Elina Aalto, Marika Tesolin and Hlín Helga
Guðlaugsdóttir are the curators of the proj-
ect “We Live Here.” The project’s purpose is
to combine an exhibition and event space in an
apartment decorated solely in Scandinavian
design. Everything was Scandinavian, from
the food they ate, to the clothes hanging in the
closet. The home is also meant for events such as
house-warming parties, dinners, brunches and
after-parties. The project explores new ways to
promote Nordic design on an international plat-
form by creating an experience through the exhi-
bition. According to the panel, “We Live Here is
the most powerful showcase of Icelandic design
we've seen—it was one of the main attractions of
Stockholm Design Week.”
Special
Mention
HA
Our panel of judges wanted to specially nomi-
nate HA design magazine—run by Arnar Fells
(editor), Sigga Maack, Elísabet Ingvarsdóttir and
María Kristín (editorial board), and Hrefna Sig-
urðardóttir (graphic designer)—which special-
izes in Icelandic design and architecture. The
publication is not only admirable for its fascinat-
ing and beautifully laid-out content, but because
it’s a milestone in the Icelandic design scene as
the first magazine of its kind. Our panel said:
“Everything from the layouts to the graphics and
the stories are exemplary.”
Subscribe to the magazine at www.hadesign-
mag.is or find it in most Icelandic bookstores
Runners Up
Magnea Einarsdóttir x
Club Monaco
Created by
Magnea Einarsdóttir
Magnea, also a young designer and Central St. Mar-
tins textile graduate, got to display her talent on an
international level when she was offered the chance
to work with the Club Monaco design team. The
panel of judges said the collaboration represented a
cool and modern take on Icelandic heritage and used
wool and knitwear to create modern and wearable
designs.
Looking For-
ward To See
More in 2016
STAND UP / STAND OUT
Created by Elísabet Karlsdóttir
Elísabet Karlsdóttir’s clothing line, made mainly
out of fur, was an entry at the 2015 REMIX com-
petition in Milano. The line was sponsored by Eg-
gert Feldskeri and showcased at his store at a 2015
DesignMarch event. Elísabet has begun working
with product designer Ágústa Sveinsdóttir in a col-
laboration called ALVARA to design an accessory
line using leather and fur. It’ll be exciting to see what
will come out of their collaboration.
The Reykjavík
Grapevine Design
Awards 2016 …For Best Product, Product Line, Project and Fashion Design of 2015
As you may have noticed from this DesignMarch special, Icelandic design is thriving. With this in
mind, the panel of our sixth annual Reykjavík Grapevine Design Awards—consisting of various art
and design experts—had a great many projects to choose from this year. After much deliberation,
they selected an inspiring list of fashion/product designers and project organisers who are lead-
ing the field in Icelandic design. There are many projects that richly deserve to be recognised, so
after you’ve taken in the winners, also look out for the runners-up, honourable mentions and ones
to watch in each of the four categories. Congratulations to everyone! By Hrefna Björg, photos by Art
Geysir started off as a tourist store, located
near the famous natural hotspot. But since
then, the brand has reinvented itself to be-
come one of Reykjavík’s leading design stores.
Geysir’s first fashion line was conceived with
the help of designer Erna Einarsdóttir, a tex-
tile graduate from Central St. Martins. Her
collection is based on products that are wear-
able and distinctly high-quality. “The collec-
tion uses wool and knit in a smart way without
being limited by it,” the judges said, with one
of them stating: “The line is approachable,
and affordable to both downtown cool cats
and mature fashionistas wanting to look the
part in the great outdoors.” The clothing is in-
spired by Icelandic heritage, as can be seen in
the beautiful vintage tone of their Look Book.
Erna has played a large role in helping Geysir
become what it is today and is lucky to have
such a professional brand behind her designs.
Kjartan’s Óskarsson’s design is such an in-
novative take on a predictable product that it
exceeds our expectations of what a lamp can
look like. In order to adjust its brightness, the
user must turn the hanging Halo. The panel
of judges found the interface intriguing: new,
but also somehow familiar. They said the
interesting use of natural materials piqued
their curiosity and expressed the “magical”
properties of the halo. The lamp stands out for
the attention to detail in its intuitive interface
and beautiful design. The Halo has already
garnered a considerable amount of atten-
tion—Kjartan was awarded the Scandinavian
Talents á la carte award at the international
Maison & Objet sale show, as well as being the
Launch Pad winner at Wanted Design NYC
2015.
Fashion Design Of The Year
Geysir
Created by Erna Einarsdóttir
Product Of The Year
Halo
Created by Kjartan Óskarsson
Runners Up
Almost Spring
Created by Postulína
This line of hanging plant pots has a nice story
behind it, about longing for spring after a long
winter; as the panel said, it “touches the soul of
the Icelander who’s waking up after dark win-
ter months.” Postúlina is Guðbjörg Káradóttir &
Ólöf Jakobína Erludóttir, and their products are
beautifully handcrafted. Their choices in colour,
materials and textures compliment the plants in
a simple, elegant way—and it’s a product meant
to last for years.
Their design can be bought at www.postulina.is
Looking For-
ward To See
More in 2016
1+1+1
1+1+1 is an international collaboration of Hugdetta
(Róshildur Jónsdóttir and Snæbjörn Þór Stefáns-
son), Finland’s Aalto+Aalto, and Petra Lilja from
Sweden. Each designer creates an object consisting
of three modular parts, which are then combined to
create unpredictable results. Their products cannot
be purchased yet, but a new product will be on show
(and for sale) at DesignMarch.

FASHION DESIGN
OF THE YEAR
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PRODUCT
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Búi and Stefán, founders of Crowbar Protein,
created the Jungle Bar in hopes of promoting
edible insects in the western world. Jungle
Bar is an insect-powered nutrition bar made
from chocolate, cranberries and crickets. Búi
had been researching insects and their po-
tential in the food industry, and learned that
they were a sustainable, nutritious and tasty
food source. Búi and Stefán participated in
Startup Reykjavík, an investment program,
as well as launching a Kickstarter campaign.
The project is bold and impressive with excel-
lent branding, largely thanks to Frosti Gnarr,
the company’s art director. Their product
was banned in Iceland for legal reasons, de-
spite having been tested as perfectly safe. A
member of the panel said: “This is a powerful
reflection of the future of sustainable food
sources. #LEGALIZEIT.”
Project Of The Year
Jungle Bar
Created by Búi Aðalsteinsson and Stefán Thoroddsen

PROJECT
OF THE YEAR
2014
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Petits Volcans is a glass collection by IIIF
(Agla Stefánsdóttir, Sigrún Halla Unnarsdót-
tir and Thibaut Allgayer). Their product line
is a poetic reflection on the natural phenom-
enon of volcanic eruptions. The designers
collaborated with the French glass blowing
center CIAV in Meisenthal to produce the
work. The design team also created colourful
posters featuring volcano-themed artwork.
IIIF aim to capture the different stages of a
volcano in their bowls and vases. Our panel
of judges said the product line was one of the
most exciting things seen at the 2015 Design-
March, stating: “It’s a rare homage to nature
that avoids kitsch altogether.”
The product can be requested through iiifcol-
lective@gmail.com
Runners Up
Lestrahestar
Created by Katrín Ólína
Lestrarhestar (“Reading horses”) is a collection
of small bookshelves designed to encourage
people to read, and to make it more fun. Katrín
Ólína used parts from an old machine from
Hofsós, originally meant for bending pipes, in
the production. She focused on reusing existing
materials, giving old machinery a new life. Our
panel said: “This product puts Iceland’s literary
heritage on a pedestal in a modern way.”
Available at Spark Design Space on Klap-
parstígur 33
Looking For-
ward To See
More in 2016
Andrea Maack
Andrea Maack is a visual artist, and founder of
the Andrea Maack fragrance brand. In the pro-
cess of designing a scent she explores Icelandic
nature, trying to capture the feeling of coming
to Iceland for the first time. Her perfumes are
unisex, because she says that scents have more
to do with personalities than gender. While mak-
ing her most recent scents, “Soft Tension” and
“Dual”, she was inspired by the smell of her skin
after having been swimming and also the smell of
fog. She works with perfumiers to make a high-
quality product in a beautifully designed bottle.
Product Line Of The Year
Petits Volcans
Created by IIIF

PRODUCT LINE
OF THE YEAR
2014
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