Atlantica - 01.09.2004, Page 62

British Royalty and Hollywood A-listers have
been coming to Iceland to fish for years. If you
don’t understand how fishing could be such an
attractive option, stop by Veidihornid, the upscale
angling store in downtown Reykjavík. Tastefully
decorated with leather couches, wood furnish-
ings and antique fishing tackle on display, the
shop is an excellent place to simply take a cup of
coffee and find out what the fishing is like in
Iceland.
If you actually know something about fishing, the
store is still more useful. The handsome collec-
tion of flies draws customers from around the
world, and the fly-fishing rods are superior. And if
you just want to look like Kevin Costner on holi-
day, the apparel has the added bonus of qualify-
ing for full tax refund, which makes this one of the
best deals for outdoorsman shops in Europe. BC
(+354) 551-6760 Hafnarstraeti 5
101 Reykjavik
COFFEE
AND FLIES
Winter’s here. Okay, so it’s only fall, but in
Iceland, there are really only two seasons: win-
ter, and not so winter. Thankfully there’s
66°North, which, as their slogan indicates, has
been “Keeping Iceland warm since 1926”.
The company started out providing gear for
Iceland’s rugged fisherman, and has developed
their product over the years to produce mod-
ern, stylish clothes that are as comfortable as
sitting in front of a warm fire on a snowy day.
“The number one, two and three things we are
concerned with is the quality of the product.
That’s why we buy the best material,” says
Elmar Freyr, marketing manager.
No longer just raincoats, the company has won
the APEX Award from Polartec for stylish
design for two years running.
Hey, if they can keep Iceland’s fisherman warm
and dry, 66°North can surely protect us week-
end warriors and those that enjoy causal out-
door activities. And make us look good, too.
For more information on 66°North,
log on to www.66north.is.
POLAR
WARMTH
i-site❍
60 A T L A N T I C A FISHING WARMTH
P
H
O
TO
S
: P
Á
LL
S
TE
FÁ
N
S
S
O
N
049 I-site ATL 504 23.8.2004 21:33 Page 60