Atlantica - 01.06.2006, Page 19

Atlantica - 01.06.2006, Page 19
18 AT L A N T I CA TOM LOCKE SENT OUT 100 LETTERS LIKE THESE TO CORPORATIONS. HERE ARE A FEW OF HIS CORRESPONDENCES. www.bluelagoon.com Energy for life through forces of nature With Carmex: Tom Locke to Carmex: “Dear Sir or Madam: I know people claim that Carmex is addictive, and I know that you claim it’s not. Either way, I love it. I slather virtually half of my face with it prior to bed each night (I don’t wear it during the day, because I don’t like feeling the least bit greasy). Anyway, I just wanted to tell you that I love Carmex. I once forgot to bring my Carmex with me on business trip, and I was stuck buying an over- priced ChapStick in a hotel lobby. And boy, is that stuff junk. It felt like I was spreading old cheese on my lips. Anyway, can I have a free jar of Carmex? I’m not poor or anything, I just like freebies. Thanks in advance, Tom Locke, Carmex enthusiast.” Excerpt from Carmex to Tom Locke: “Thank you for your kind letter and for being a valued Carmex customer! You might be interested to know that yours is not the first letter I’ve received from someone who likes to apply Carmex to his or her lips prior to bedtime. After I read the first of such letters, I put Carmex on before I went to bed and it indeed worked like a charm! I woke up the next morning and my lips felt great! Enclosed, please find the free jar of Carmex that you requested. (Who doesn’t enjoy freebies?!?) Please accept the jar along with our compliments for being such a valued Carmex customer.” 009 airmail Atlantica 406 .indd 18 23.6.2006 11:24:55
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Atlantica

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