Iceland review - 2016, Page 79

ICELAND REVIEW 77
to monitor the development and react if
the results give them a reason to do so.”
The measurement is based on answers
to four questions with equal weight: gen-
eral pleasure, likelihood of recommending
a visit to the country, fulfillment of expec-
tations and value for money. The results
and the newly established shopping area
welcomes you with all tax and duty free
prices (meaning most retail is 19.38 per-
cent off).
FINGER ON THE PULSE
The increase in tourist numbers is expect-
ed to continue. Thus, it’s essential to be
able to measure how tourists experience
the country during their visit and whether
that experience meets their expectations.
In an effort to measure just that, the Tour-
ist Pulse was created.
The Tourist Pulse is a cooperative proj-
ect between Gallup, Isavia and the Icelan-
dic Tourist Board. Published monthly, it’s
based on information provided from the
emails of those who go through Keflavík
International Airport. Einar Einarsson,
CEO of Gallup, states: “It’s essential for
the [tourism] industry to closely monitor
tourists’ experience, and by constantly
measuring their general experience, par-
ties in tourism services will get a chance
SPECIAL PROMOTION
are then sorted according to the tourists’
country of origin and are easily accessible
on a map on our website.
First results indicate that tourists in gen-
eral are very pleased with their stay in Ice-
land. We will do our best to make sure you
will be too.
kefairport.is