Atlantica - 01.05.2007, Qupperneq 9

Dear Passenger,
We frequent flyers often forget how much fun it is to fly. For us, it seems like a non-event, something we must do,
just a simple part of our work and less something we enjoy. But I was recently reminded of what a privilege it is to
take part in the excitement and anticipation of people traveling to distant and foreign places.
One of our customers told us a story of his flight to London this Easter holiday. He was traveling with his fam-
ily, including his six-year-old daughter. The approach to Heathrow was uneventful until just before landing, when
suddenly the engines roared and the aircraft climbed. (Air Traffic Control had asked the pilots to do a so-called
‘go-around’ because another aircraft had not cleared the runway). For most passengers this is a very uncomfortable
moment and for a few seconds the tension ran high throughout the cabin. Just at that nervous moment the six-year-
old girl looked at her father and asked, “Did we fly to the wrong country?”
This delightful and innocent view of the world reflected in her question is a reminder of the wonders of flying.
Every year, new generations experience the adventure of being whisked into the air by a plane for the first time, only
to then find themselves in a new country a few hours later. The question, “How do the pilots really know where
each country is?!” is a totally relevant question to them, as is the notion that if pilots do not find the right country on
the first try that they simply fly to the next airport and try again!
This year Icelandair celebrates its 70th anniversary. In Iceland, in 1937, our founding year, no six-year-old girl
would have dreamed of ever leaving the country by plane to see another country. It simply was not done. Now,
most six-year-old Icelanders have traveled with their families for vacations abroad. We at Icelandair are proud of our
tradition and of the role we have played in our country’s history. Through its ever-increasing service over the last
seven decades, Icelandair has changed the way this island nation sees the world, and the way the world sees Iceland.
This summer Icelandair offers direct flights to 25 destinations in Europe and North America. Through the frequency
of flights, we offer the world to Icelanders and Iceland to the world.
I wish you a great flight and hope you land in the right country!
Jón Karl Ólafsson
CEO, Icelandair
Head Office, Advertising:
Heimur Ltd.
Borgartún 23
iS-105 reykjavík
iceland
Tel: (354) 512 7575
Fax: (354) 561 8646
iceland@icenews.is
www.icelandreview.com
Overseas Advertising
Representatives:
DenmARk:
JB media international
Kongevejen 84,
DK-2840 Holte
Denmark
Phone: (45) 33 85 30 00
Fax: (45) 33 24 28 23
SweDen:
SAS media AB
Se-195 87 Stockholm
Sweden
Tel. (46) 8 797 03 00
Fax (46) 8 728 85 38
Benelux:
media Partners
Stroombaan 4
NL-1181 VX Amstelveen
The Netherlands
Tel. (31) 20 547 3600
Fax (31) 20 647 5121
FRAnce:
inflight media marketing (imm)
80 rue montmartre
F-75002 Paris - France
Tel: (33) 1 40 13 00 30
Fax: (33) 1 40 13 00 33
geRmAny:
mP international media Service GmbH
Buchardst. 17
D-20095 Hamburg
Germany
Tel. (49) 4 3252 6648
Fax (49) 4 3252 6640
uSA:
Airgroup One
19 West 36th Street
Suite 7
New York, NY 10018
uSA
Tel. (1) 212 244 5610
Fax (1) 212 244 5321
icelandair CeO Jón karl Ólafsson
The Right Country
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