Iceland review - 2002, Blaðsíða 64

Iceland review - 2002, Blaðsíða 64
62 ICELAND REVIEW THE 2002 ICELANDIC FISHERIES EXHIBITION Come and See the Show The 2002 Icelandic Fisheries Exhibition is upon us. This year it will be held in Smárinn, the sports and exhibition facility at Kópavogur valley (capitol area). This year’s exhibition, which runs from 4-7 September, promises to surpass the 1999 show in all respects. The Icelandic Fisheries Exhibition has established itself as one of the “must-see” shows in the fishing industry throughout the world. The reason Iceland garnishes so much attention is that the country is, unquestionably, at the forefront of the fishing industry. Fish or fish-related products account for 72% of the country’s export. The country ranks 13 on the FAO World Catch List with 1.7 million tonnes. Iceland manages its fish stocks with great care and has not been affected by the recent EU catch restrictions. The country is routinely on top of fishing technology. All of this makes the Icelandic Fisheries Exhibition an ideal opportunity to meet and discuss new requirements and innovations. “Iceland is known throughout the world for its total solution,” says Ellen Ingvadóttir, PR manager of the show. “The Icelandic Fisheries Exhibition covers every aspect of the commercial fish- ing industry, from locating, catching, processing, packaging to marketing of the final product. It’s considered to be highly tech- nical and advanced.” The sales manager for the Icelandic Fisheries Exhibition, Bjarni Thór Jónsson, echoes these sentiments. He also believes that visitors want to take advantage of Iceland’s expertise because there is so much activity and innovation in Iceland’s industry. “We’re different from other shows,” says Jónsson, “because there are more running lines and machines here; more products shown; more action than in other exhibitions.” He also goes on to say that because of Iceland’s centralised location between Europe and North America, Iceland is more convenient. Due to the show’s respect throughout the industry, it attracts a wide range of exhibitors. In 1999, there were 850 companies and almost 17,000 visitors from 42 different countries attending the exhibition. Moving to a new exhibition facility in Kópavogur in 1999 gave exhibitors more space. This year’s show will be even bigger, with upwards of 13,000 sq metres of space in the differ- ent exhibition halls. There will be more exhibitors, and the city of Kópavogur has provided organisers with everything they need for a first-rate show. “The city of Kópavogur has gone out of their way to facilitate our needs,” says Ingvadóttir. “We’re in the new sports hall – the largest of it’s kind in Iceland – and they’ve expanded parking areas and made everything more accessible for our guests.” Running in conjunction with this year’s show will be seminars arranged by Iceland’s Ministry of Fisheries. These seminars will include keynote speakers discussing varied topics, such as new catch techniques and sustainable utilisation of the ocean’s resources. Also included at this year’s show will be the announcement of the Icelandic Fisheries Awards 2002. The awards ceremony will take place on Friday, 6 September, at Broadway in Hótel Ísland, with 14 prestigious awards handed out to both Icelandic and foreign companies who have excelled in various categories within the fishing industry. Most exciting, though, are the new innovations introduced and displayed each year. It’s what Ingvadóttir enjoys most about the exhibitions. “At every show, we see amazing developments within the industry. It’s one reason I look forward to this year’s show.” The new exhibition hall in Kópavogur 61 IR302 - Iceland Businesbs-rm 2.9.2002 13:59 Page 62
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