Iðnaðarmál - 01.06.1967, Page 4

It is proposed to use a combination
of the two standard méthods for ex-
traction froni sóa water i.e. with and
without removing water.
The -author proposes to build up
this industry in thrée or more steps,
beginning with the extraction salts
like sodium chloride, magnesium
chloride, potassium chloride or potas-
sium sulphate etc. The next step
would include production of light
metals like magnesium and sodium
with electrical power. In the third step
there could be produced different
PVC products, titanium and organic
chlorine compounds.
Sell More With Fewer Salesmen
By Robert McMurry pp. 88—90, 103
This is a translation of an article
in Nations Business, June 1966, where
an expert describes the one sure
means for injecting new life into a
sluggish sales force.
Art Industry and Industrial Design
pp. 91—101
By Stefán Snæbjörnsson.
The author first gives a short his-
torical introduction of the art industry.
When mechanized industry took over
from the skilled and trained master
mechanics it became obvious that
the industry had to take up artistic
design of its mass products in order
to meet competition.
The Scandinavians started their
artistic design of furniture about 50
years ago with Carl Malmsten of
Sweden, Alvar Aalto of Finland and
Kaare Klint of Denmark leading the
way and forming the functionalistic
Scandinavian line in fumiture and
house building. The Scandinavians
use mostly their timber as raw mate-
rials while other European countries
use more steel and glass.
The author next gives a historical
view of art industry and design in
Iceland and how it has developed
from the woodcut domestic utensils
and household furniture into the mod-
em styling of today.
The article also deals with artistic
textiles and coloring and printing of
these, gold and silverware, ceramics
and book printing and ends with a
definition of what indusfrial design ás.
Two Rare Documents pp. 102—103
Recently the editors received photo-
stats of two rare documents, one re-
lating to the history of the Industrial
Trade Sciety of Reykjavík where
solicitor and editor Jón Guðmundsson
is named honorary member of the
society on 12th January 1871. The
other is a photostat of may be the
first apprentice diploma issued in
Iceland in 1865 to one Mr. Jón Thor-
kelsson, who later emigrated to
America.
IMSÍ Technical Library. A list
of new books p. 104
Danish Trade Fairs. A list of trade
fairs in 1968 p. 104
Connection Between Research
and Industry pp. 105—108
By Thorir Einarsson.
The national groups of the Scandi-
navian Summer Seminary arrange
every winter round-table conferences
on special subjects of national inter-
est. The Iceland Group of the sem-
nary arranged last winter (1966—67)
such a conference on the connection
between research and the main in-
dustries of Iceland, i.e. farming, fish-
ery, fish processing, building industry
and manufacturing industry.
For each of these sectors the state
has erected separate research institu-
tes with a consultative status for both
govemment and individual enter-
prises. The seminary discussed the
present state of affairs and what im-
provements and changes were need-
ed in order to get optimal results
from the research activities of these
institutes.
General Conditions for Tenders
and Contracts in the Building
Industry p. 108
An announcement that an Icelandic
Standard for that purpose has been
composed and is open for general
critique rmtil 15th February 1968.