Fróðskaparrit - 01.01.2006, Side 93

Fróðskaparrit - 01.01.2006, Side 93
SAMLEIKAGERÐ í NÝTSLUMENTANINI HJÁ BØRNUM 91 Research issues on children’s identity eonstruction and consumption in the Faroese context present the Faroe Islands can only be de- scribed as an advanced society in tenns of consumption and technology. Historically though, Faroese people have had less access to the range of consumption opportunities available in many larger countries. Ar- guably, this is due to two main factors: Firstly, the geographical location of the Faroe Islands (situated in the middle of the ^orth Atlantic) means it is relatively prob- lematic and costly to transport consumer goods to the islands. Secondly, the islands comprise a very small market (around 48,000 inhabitants) which means economi- Cal viability is harder to achieve. Yet, despite the fact that consumption Powerfully frames everyday life, research 011 this topic is practically non-existent for Faroe Islands10. Furthennore, it is clear thcit not even at a legislative level have these lssues been addressed. For instance the lack °f a marketing law is symptomatic of the tact that the significance of consumption and c°nsumer behaviour has not been acknowl- edged in the Faroe Islands to date. There- hore, marketing, consumer policy, global- 'zation and social inclusion are but a few of hie issues which should be of key concern 111 public discussion. It is therefore, all the 1T|ore confusing why children as consumers tlre not more prominent in such debates. ^hese include social policy concerning chil- ^ren, marketing to children and not least children’s rights as consumers. Being a consumer society the lives of children are increasingly embcdded in con- sumption, therefore, as a starting point it is important to understand the meanings that Faroese children attribute to consumption. Yet as the fíndings of this study indicated, context, not least the structural features of eveiyday life, is an important factor in shap- ing children’s consumption meanings. Therefore, it stands to reason that re- searchers in the Faroe Islands must look to their own culture and context to gain sorne understanding of what consumption means to children locally. For instance are con- sumer goods significant resources for the construction of identity? If so, for which identities is consumption important and in which contexts? Does the nature of the Faroese market, as a more confined offering of consumption opportunities, impact on how children choose consumer goods to construct their identities? Increasingly, the global media has become a reality for the everyday lives of children in the Faroe Islands. Many chil- dren have access to a range of television channels as well as the internet. Conse- quently, they find themselves watching the same programmes and the same advertising as children elsewhere. At the same time children ^encounter retail outlets, market- ing, peers, schools etc. on a local level. Therefore, of interest to explore among Faroese children is the continual interplay between the global and local consumption contexts of children’s lives and how these contexts impact on the identities they con- struct. Even further, within the Faroe Islands it would be interesting to exanrine the lives of children in small rural areas with little access to consumption compared
Side 1
Side 2
Side 3
Side 4
Side 5
Side 6
Side 7
Side 8
Side 9
Side 10
Side 11
Side 12
Side 13
Side 14
Side 15
Side 16
Side 17
Side 18
Side 19
Side 20
Side 21
Side 22
Side 23
Side 24
Side 25
Side 26
Side 27
Side 28
Side 29
Side 30
Side 31
Side 32
Side 33
Side 34
Side 35
Side 36
Side 37
Side 38
Side 39
Side 40
Side 41
Side 42
Side 43
Side 44
Side 45
Side 46
Side 47
Side 48
Side 49
Side 50
Side 51
Side 52
Side 53
Side 54
Side 55
Side 56
Side 57
Side 58
Side 59
Side 60
Side 61
Side 62
Side 63
Side 64
Side 65
Side 66
Side 67
Side 68
Side 69
Side 70
Side 71
Side 72
Side 73
Side 74
Side 75
Side 76
Side 77
Side 78
Side 79
Side 80
Side 81
Side 82
Side 83
Side 84
Side 85
Side 86
Side 87
Side 88
Side 89
Side 90
Side 91
Side 92
Side 93
Side 94
Side 95
Side 96
Side 97
Side 98
Side 99
Side 100
Side 101
Side 102
Side 103
Side 104
Side 105
Side 106
Side 107
Side 108
Side 109
Side 110
Side 111
Side 112
Side 113
Side 114
Side 115
Side 116
Side 117
Side 118
Side 119
Side 120
Side 121
Side 122
Side 123
Side 124
Side 125
Side 126
Side 127
Side 128
Side 129
Side 130
Side 131
Side 132
Side 133
Side 134
Side 135
Side 136
Side 137
Side 138
Side 139
Side 140
Side 141
Side 142
Side 143
Side 144
Side 145
Side 146
Side 147
Side 148
Side 149
Side 150
Side 151
Side 152
Side 153
Side 154
Side 155
Side 156
Side 157
Side 158
Side 159
Side 160
Side 161
Side 162
Side 163
Side 164
Side 165
Side 166
Side 167
Side 168
Side 169
Side 170
Side 171
Side 172
Side 173
Side 174
Side 175
Side 176
Side 177
Side 178
Side 179
Side 180
Side 181
Side 182
Side 183
Side 184
Side 185
Side 186
Side 187
Side 188
Side 189
Side 190
Side 191
Side 192
Side 193
Side 194
Side 195
Side 196
Side 197
Side 198
Side 199
Side 200
Side 201
Side 202
Side 203
Side 204

x

Fróðskaparrit

Direkte link

Hvis du vil linke til denne avis/magasin, skal du bruge disse links:

Link til denne avis/magasin: Fróðskaparrit
https://timarit.is/publication/15

Link til dette eksemplar:

Link til denne side:

Link til denne artikel:

Venligst ikke link direkte til billeder eller PDfs på Timarit.is, da sådanne webadresser kan ændres uden advarsel. Brug venligst de angivne webadresser for at linke til sitet.