Fræðaþing landbúnaðarins - 13.02.2009, Page 107

MÁLSTOFA C - NÝSKÖPUN í DREIFBÝLI, - SMÁFRAMLEIÐSLA MATVÆLA | 105
Lokaorð
Mikilvægt er fyrir alla framleiðendur, smáa sem stóra, að hafa það í huga að nýja
afurð þarf að laga að neysluvenjum neytandans, sem eru sífellt að breytast og gerast
breytingamar hraðar nú en áður. Vegna stöðu smáfyrirtækja- og framleiðenda, sem
hefur verið rakin hér að framan, má segja að það sé í raun enn mikilvægara en
jafnframt auðveldara, fyrir þá að hafa mikinn sveigjanleika til að getað aðlagast
eftirspum og kröfum markaðarins hraðar en mörg stærri fyrirtæki geta.
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