AVS. Arkitektúr verktækni skipulag - 01.04.2002, Side 74

AVS. Arkitektúr verktækni skipulag - 01.04.2002, Side 74
rekstrarskilyrði fyrir alþjóðleg fyrirtæki á sviði hátækni og þekkingar, jafnhliða því sem grundvöllur hefðbund- inna atvinnuvega er styrktur. í aðalskipulaginu eru skilgreind ný rúmgóð atvinnusvæði í Vatnsmýri sem uppfylla öll skilyrði sem almennt eru gerð til hátækni / líftækni / og vísindagarða og staðsetningar þeirra; ná- lægð við háskólastofnanir, háskólasjúkrahús, fjölbreytt mannlíf í miðborg, gróin íbúðarhverfi, útivistarsvæði og góð tengsl við stofnbrautir. í Vatnsmýrinni er mögulegt að skapa eftirsóknarverð skilyrði fyrir þessar ört vaxandi atvinnugreinar og getur slíkt skipt sköpum fyrir efnahagsþróun í landinu. ■ REYKJAVÍK: INTERNATIONAL CITY Emphasis in the Development Plan of Reykjavík 2001-2024. During the last few decades, international communi- cation has increased, with improvements in traffic and telecommunication, as well as an increased freedom in world trade. The position of the nation-state has weak- ened, and cooperation and competition has now risen between metropolitan areas to an international level. Cities now compete against each other to attract pow- erful companies, not least in the field of advanced tech- nology, as well as educated employees, tourists, stage exhibitions, sport and art events, conferences and other international happenings. With this in mind, city authorities have increasingly formulated policies to strengthen the position of their cities on an international level. Because of this devel- opment, one of the main points emphasised in the Master Plan of Reykjavík 2001-2024 is to strengthen Reykjavík as an international city. The International City and the unique- ness of Reykjavík The 20th Century was a century of the dilution of regional culture, especially in the Western world. Modern cities are progressively becoming more inter- national, which is well manifested in the built environ- ment of housing, pedestrian streets and transportation structures. In many respects, the landscape of cities is not as diverse as it used to be, especially in new dis- tricts. There are often few indications of the cultural tra- ditions out of which the city has grown. In step with the internationalisation of the built envi- ronment, the urban community becomes increasingly more multi-cultural and diverse. The internationalisa- tion of the built environment is, however, not a premise for the city to be considered international and to have a cosmopolitan attraction. On the contrary, the monoto- nous townscape of the global market community can reduce the attraction of the city. One of the main requirements for a city to be competitive internationally is its uniqueness, what makes it different from other cities. Although many aspects of the environment of Reykjavík are markedly international, there is no doubt that Reykjavík is quite unique as a city, with its stunning natural surroundings, open areas and the diverse archi- tecture which characterises the central area. If Reykjavík is to be strengthened as an international city, it is extremely important to maintain and strengthen its regional identity and at the same time increase the quality of the built environment. What type of an rinternational crity? In what way should Reykjavík be international? Reykjavík’s Master Plan emphasises that as the nation’s capital, the city should become a deserving sentry of the country in global society. Reykjavík should be able to compete with other cities for multinational companies, desirable employees, research and univer- sity institutions, tourists and international events in sport, culture, politics exhibitions, conferences and meetings. Reykjavík should also provide desireable living con- ditions for a multi-cultural and a diverse society. The city should have an international appearance, but with a clear reference to nature, history and the county’s special features. There are several key issues in the planning and 72

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