Fjölmiðlun og menning - 01.08.1999, Blaðsíða 168

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Útvarp
Tafla 12.15. Útvarpshlustun 1988-1998
Table 12.15. Radio listening 1988—1998
Meðal- Hlutfall þeirra sem stilltu á viðkomandi stöð, %2 Daily reach. Percentage2
hlustun í Ríkisútvarpið - Hljóðvarp
mín. á dag' Icelandic National
Average Broadcasting Service-Radio Aðrar
listening stöðvar
min. Alls Rás 1 Rás 2 Aðal- Other
per day 1 Total Channel 1 Channel 2 Bylgjan stöðin/Gull FM 95,7 Stjarnan X-ið stations
1988 Mars March
1991 Apríl April
1992 Mars March Júní June Okt. Oct.
1993 Apríl April Nóv. Nov. 181
1994 Mars March 184
Okt. Oct. 173
1995 Mars March 190
Okt. Oct. 166
1996 Mars March 167
Okt. Oct. 166
1997 Mars March 179
Okt. Oct. 169
1998 Mars March 175
Okt. Oct. 171
65 40 25
87 37 50
81 32 49
82 33 49
82 33 49
81 35 46
79 36 43
77 34 43
81 36 45
79 35 44
76 31 45
77 32 45
77 33 44
74 30 44
73 33 40
72 31 41
66 29 37
17
25
27 5 9
34 5 11
42 5 12
35 5 9
37
38
37
37 7 12
33 11
34
31
32 8 13
32
26 6 12
25 9 18
5
7
18
19
6 3
3 ... 25
2 5
2 6 17
Skýringar:Upplýsingamareruekkifyllilegasambærilegarmilliára.Alduríúrtaki 1988var 15-70ára, 1991 16-74ára, 1992 12-70ára,annars 12-80ára. Notes:
Thefiguresarenotstrictly comparablebetweenyearsduetodifferentsurveymethodsandwordingofquestions. Ageofsample 1988was 15-70years, 199116-
74years, 1992 12-70 years, in the remaining years 12-80 years.
1 Eingöngu þeir sem eitthvað hlustuðu. Listeners only.
2 Að meðaltali á dag. Daily average.
Heimildir: Félagsvísindastofnun Háskóla íslands (Fjölmiðlakannanir), Nordisk statistisk skriftserie, 1993:62 (Kulturvanor i Norden) og Ríkisútvarpið. Sources:
Social Science Research Institute at the University oflceland (Media Surveys), Statistical Reports of the Nordic Countries, 1993: 62 (Culture Activities in the
Nordic Countries) and lcelandic National Broadcasting Service.
Tafla 12.16. Dagleg hlustun á útvarp og hlustun eftir útvarpsstöðvum 1991-1998
Table 12.16. Daily radio reach and share of the radio stations ’ listening time 1991-1998
Hlutfall þeirra sem hlustuðu á útvarp að jafnaði á dag, % Daily reach % Hlutfall af heildartíma, % Percent share oflistening time, %
Ríkisútvarpið - Hljóðvarp Icelandic National Broadcasting Service-Radio Bylgjan Aðalstöðin/Gull FM 95,7 Aðrar stöðvar Other stations
1991 90 73 27
1992 64 19 17
1993 87 59 27 2 4 8
1994 84 62 26 12
1995 85 60 23 17
1996 81 69 21 10
1997 83 55 22 6 8 9
1998 83 48 14 6 16 16
Skýringar: Upplýsingarnar eru ekki fýllilega sambærilegar milli ára. Aldur í úrtaki 1991 var 16-74 ára, 1992 12-70 ára, annars 12-80 ára. Notes: The figures
are not strictly comparable between years due to different survey methods and wording of questions. Age of sample 1991 was 16-74 years, 1992 12-70years,
in the remaining years 12-80 years.
Heimildir: Félagsvísindastofnun Háskóla íslands (Fjölmiðlakannanir, október), Nordisk statistisk skriftserie, 1993:62 (Kulturvanor i Norden), og Ríkisútvarpið.
Sources: Social Science Research Institute at the University oflceland (Media Surveys, October), Statistical Reports of the Nordic Countries, 1993: 62 (Culture
Activities in the Nordic Countries) and Icelandic National Broadcasting Service.