Fjölmiðlun og menning - 01.08.1999, Síða 192

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Sjónvarp
Tafla 13.29. Sjónvarpsáhorf 1985-1998
Table 13.29. Television viewing 1985-1998
Meðaláhorf í mínútum á dag 1 Average viewing in minutes per day 1 Hlutfall þeirra sem stilltu á viðkomandi stöð, % 2 Daily reach. Percentage2
Ríkisútvarpið - Sjónvarp Icelandic National Broad- casting Service-TV Stöð 2 Channel 2 Sýn Stöð 3 Channel 3 Aðrar stöðvar3 Other cannels 3
1985 Mars March 98
1988 Mars March 68 42
1991 Apríl April 69 42 4
1992 Mars March 70 54 4
Júní June 62 52
Okt. Oct. 62 58
1993 Apríl April 134 67 58 5
Nóv. Nov. 145 69 58
1994 Mars March 134 65 55 5
Okt. Oct. 132 66 55
1995 Mars March 147 71 60 6
Okt. Oct. 132 68 60
1996 Mars March 152 69 56 12 10
Okt. Oct. 138 68 55 4 10
1997 Mars March 148 68 58 8 11
Okt. Oct. 129 68 58 6 10
1998 Mars March 145 67 59 5 9
Okt. Oct. 139 66 60 7 15
Skýringar: Upplýsingamar eru ekki fyllilega sambærilegar milli ára. Aldur í úrtaki 1985-1988 var 15-70 ára, 1991 var 16-74 ára, 1992 12-70 ára, annars 12-
8 0 ára. Notes: Figures are not strictly comparable between years due to different survey methods and wording of questions. Age of samples 1985-1988 was 15-
VOyears, 1991 was 16-74 years, 1992 12-70 years, 1993-1998 12-80 years.
1 Eingöngu þeir sem eitthvað horfðu. Viewers only.
2 Að meðaltali á dag. Daily average.
3 Asamt erlendum stöðvum. Including non-domestic TV channels.
Heimildir: Félagsvísindastofnun Háskóla Islands (Fjölmiðlakannanir), Nordisk statistisk skriftserie, 1993:62 (Kulturvanor i Norden) og Ríkisútvarpið. Sources:
Social Science Research Institute at the University oflceland (Media Surveys), Statistical Reports of the Nordic Countries, 1993: 62 (Culture Activities in the
Nordic Countries) and Icelandic State Broadcasting Service.
Tafla 13.30. Daglegt áhorf á sjónvarp og áhorf eftir sjónvarpsstöðvum 1991-1998
Table 13.30. Daily television reach and share of viewing time by television channels 1991-1998
Hlutfall þeirra sem horfðu á sjónvarp að jafnaði á dag, % Daily reach, % Hlutfall af heildartíma, % Percent share of viewing time, %
Ríkisútvarpið - Sjónvarp Icelandic National Broad- casting Service-TV Stöð 2 Channel 2 Sýn Stöð 3 Channel 3 Aðrar stöðvar 1 Other channels 1
1991 81 61 39 _
1993 87 59 40 i
1994 88 52 48 -
1995 88 49 47 4
1996 87 47 39 4 4 6
1997 87 50 39 4 6
1998 86 46 43 3 8
Skýring: Aldur í úrtaki 1991 var 16- -74 ára, annars 12- -80 ára. Note: Age of '■espondents 1991 was 16-74 years, 1993-1998 12-80 years.
1 Ásamt erlendum stöðvum. Including non-domestic TV channels.
Heimildir: Félagsvísindastofnun Háskóla Islands (Fjölmiðlakannanir, október), Nordisk statistisk skriftserie, 1993:62 (Kulturvanor i Norden), Ríkisútvarpið og
SR/S VT Mediebrev 1999: 1. Sources: Social Science Research Institute at the University of Iceland (Media Surveys, October), Statistical Reports of the Nordic
Countries, 1993: 62 (Culture Activities in the Nordic Countries), Icelandic National Broadcasting Service and SR/SVT Mediebrev 1999: 1.