Fjölmiðlun og menning - 01.05.2003, Blaðsíða 50

48
Media and Culture 2003
Definitions of main terms
Access channel. The number of connected telephone lines
in the fixed telephone network is obtained by adding
together the number of standard lines (PSTN) and the
number of ISDN basic lines (multiplied by 2) plus number
oflSDN primary lines (multiplied by 30). This figure gives
an approximation of the number of total main telephone
lines in the fixed network.
Admission to films and theatres refers to total number of
tickets sold and complimentary tickets.
Advertising expenditure paid to the media is given here on
the basis of the rate-card method, with no consideration
shown for discounts from stated rates, nor taxes or charges
levied on the publication of advertisements (such as VAT).
Costs of advertising design and commissions to advertising
agencies are not included. Cf. European Advertising
Tripartite - EAT. -> advertising revenue
Advertising revenues of media are given here as net
income from the publication of advertisements (survey
inethod), i.e. after deducting VAT. Cf. European
Advertising Tripartite - EAT. -> advertising expenditure
Audiobook. A sound recording of a printed work reproduced
as a tape cassette and/or CD-ROM.
Book. Non-serial printed document having 49 pages or
more. Cf. Icelandic National Bibliography. —> booklet
Booklet. Non-serial printed document having 5—48 pages.
Cf. Icelandic National Bibliography. -» book
Capital region. The capital, Reykjavík, and the surrounding
municipalities of Bessastaðahreppur, Garðabær, Hafnar-
fjörður, Kjósarhreppur, Kópavogur, Mosfellsbær and
Seltjarnarnes.
Circulation of newspapers and magazines and periodicals
refers to number of paid-for copies and copies distributed
for free.
Classified advertisements are distinguished from display
advertisements and display classified advertisements in
newspapers andotherperiodicals. Classifiedadvertisements
generally take the form of short texts in normal newspaper
type, sometimes accompanied by a small illustration.
Classified advertisements are clearly separate from other
contents of newspapers or periodicals and are classified
according to subject. -> display advertisements; display
classified advertisements
Daily paper. Newspaper issued four or more times per
week. Cf. ISO 9707:1991 (InformationandDocumentation:
Statistics on Production and Distribution ofBooks, News-
papers, Periodicals and Electronic Publications). -^news-
paper; special-interest paper
Daily reach. The proportion of listeners/viewers who tune
into the radio/television station each day on the average.
Display advertisements are distinguished from display
classified advertisements and classified advertisements in
newspapers and periodicals. Display advertisements are
intended to catch the attention of readers by extensive use
of advertising symbols, such as large fonts and extensive
pictorial content. Display advertisements are often designed
by advertising agencies. -»classified advertisements; display
classified advertisements
Display classified advertisements are distinguished from
display advertisements and classified advertisements in
newspapers and periodicals. More effort goes into display
classified advertisements than normal classified advertise-
ments, such as in the use of fonts and other graphic effects.
Display classified advertisements are grouped together in
newspapers by their main content, such as employment
advertisements. —> classified advertisements; display
advertisements
Domain. The part of a computer network where resources
or addresses are under joint control (such as e-mail addresses
and websites). Domains are divided into top-level domains
and subdomains. Top-level domains are the uppermost part
of the domain system and can be roughly divided into three
types: national domains (cf. .is for Iceland); general root
domains, which referto the specific activities of institutions
and enterprises using them, regardless of their geographical
location (such as ,com= commercial; ,edu= educational;
,int= international, .org=organization, ,mil= military; ,net=
network); and specific domains: ,arpa= advanced research
project agency of US Department of Defence. All domains
are then further defined under the root domain, cf. the
domain of Statistics Iceland: hagstofa.is, which is given
here as an example of a second-level domain. The domain
rightholder can define an unlimited number of subdomains
under its domain. Enterprises often use this to list their
goods and services as subdomains of the enterprise’s domain.
It is impossible to specify exactly the number of domains
according to geographical origin. A domain with the root
ending .is could easily belong to an enterprise or institution
in any country. Similarly, the geographical origin of parties
which have been assigned root domains referring to their
activities is uncertain (cf. .com, .net etc.). Figures on the
number of domains according to their geographical origin
are thus only an indication of the extent of the Intemet in the
country in question. Domains are only assigned to
institutions, societies and enterprises. The Intemet in Iceland
- ISNIC - controls the assigning of domains in Iceland (i.e.
domain names ending in .is). Cf. ISNIC (www.isnic.is/);
Internet Software Consortium (www.isc.org/).
Fortnightly paper. A newspaper issued twice monthly on
the average.
Full-length feature film. Film (usually 35 mm) with a
duration of 60 minutes or more. Full-length animated films
included. Cf. MEDIA Salles, European Cinema Yearbook.
Gross Box Office. Total revenue from cinema box-office
sales including VAT and other taxes. Cf. EUROSTAT,
AUVIs Overall Methodology; MEDIA Salles, European
Cinema Yearbook.
Host. A computer in a computer network which provides
users with various services, gives access to data banks and
generally controls Internet usage.
Institutional library. -> public library