Fjölmiðlun og menning - 01.05.2003, Blaðsíða 297

Sjónvarp Television
295
Tafla 13.46. Auglýsingatekjur og kostun sjónvarpsstöðva 1991-2001. Hlutfallsleg skipting, %
Table 13.46. Television advertising revenue and sponsorship 1991-2001. Percent distribution
Alls Ríkisútvarpið - Sjónvarp lcelandic National Broadcasting Einkareknar sjónvarpsstöðvar'
Total Service-TV Private TV stations'
Auglýsingar og kostun
Advertisements and sponsorship
1996 100,0 48,5 51,5
1997 100,0 49,2 50,8
1998 100,0 46,6 53,4
1999 100,0 43,3 56,7
2000 100,0 31,9 68,1
2001 100,0 23,8 76,2
Auglýsingatekjur
Advertisements
1991 100,0 60,0 40,0
1992 100,0 55,8 44,2
1993 100,0 47,5 52,5
1994 100,0 54,2 45,8
1995 100,0 53,5 46,5
1996 100,0 49,3 50,7
1997 100,0 51,2 48,8
1998 100,0 48,8 51,2
1999 100,0 45,6 54,4
2000 100,0 33,0 67,0
2001 100,0 24,9 75,1
Kostun
Sponsorship
1996 100,0 41,0 59,0
1997 100,0 33,4 66,6
1998 100,0 30,1 69,9
1999 100,0 27,3 72,7
2000 100,0 24,6 75,4
2001 100,0 17,9 82,1
Skýringar Notes: Upplýsingar eru í flestum tilfella byggðar á upplýsingum úr ársreikningum. Þær eru því að mestu sambærilegar við European Advertising
Tripartite Standards. Data are in most cases based on information from annual accounts. The present figures, therefore, are mostly comparable to survey
data according to the European Advertising Tripartite Standards.
1 Asamt endurvarpi. Including relay services.
Heimildir Sources: Hagstofa Islands (upplýsingar úr ársreikningum stöðvanna) og Menningarsjóður útvarpsstöðva (Ársreikningar). Statistics Iceland
(information from annual accounts of the TV broadcasters) and The Icelandic Broadcasting Cultural Fund (Annual Accounts).
[T 13.46. 1986-2001]