Fjölmiðlun og menning - 01.05.2003, Blaðsíða 250

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Hljóðvarp Radio
Tafla 12.29. Auglýsingatekjur og kostun hljóðvarpsstöðva 1991-2001. Hlutfallsleg skipting, %
Table 12.29. Radio advertising revenue and sponsorship 1986-2001. Percent distribution
Alls Ríkisútvarpið - Hljóðvarp Icelandic National Broadcasting Einkareknar hljóðvarpsstöðvar
Total Service-Radio Private radio stations
Auglýsingar og kostun
Advertisements and
sponsorship
1996 100,0 50,9 49,1
1997 100,0 52,6 47,4
1998 100,0 44,2 55,8
1999 100,0 39,4 60,6
2000 100,0 42,5 57,5
2001 100,0 42,2 57,8
Auglýsingar
Advertisements
1991 100,0 72,2 27,8
1992 100,0 64,1 35,9
1993 100,0 58,5 41,5
1994 100,0 57,0 43,0
1995 100,0 57,5 42,5
1996 100,0 53,2 46,8
1997 100,0 55,3 44,7
1998 100,0 52,0 48,0
1999 100,0 48,5 51,5
2000 100,0 53,4 46,6
2001 100,0 52,6 47,4
Kostun
Sponsorship
1996 100,0 17,7 82,3
1997 100,0 22,0 78,0
1998 100,0 8,0 92,0
1999 100,0 7,1 92,9
2000 100,0 6,3 93,7
2001 100,0 6,5 93,5
Skýringar Notes: Upplýsingar eru í flestum tilfella byggðar á upplýsingum úr ársreikningum. Þær eru því að mestu sambærilegar við European Advertising
Tripartite Standards. Data are in most cases based on information from annual accounts. The present fig\ ures, therefore, are mostly comparable to survey
data according to the European Advertising Tripartite Standards.
Heimildir Sources: Hagstofa íslands (upplýsingar úr ársreikningum stöðvanna) og Menningarsjóður útvarpsstöðva (Ársreikningar). Statistics Iceland
(information from annual accounts ofthe TV broadcasters) and The Icelandic Broadcasting Cultural Fund (Annual Accounts).
[T 12.29. 1986-2001]